Where the money goes.

Standard wellness brands have massive overheads before they even buy a single gram of ingredients.

We don't.

Here is a list of things you are not paying for when you buy a box of UpBy9:

• Influencer Retainers: We don't pay fitness models to hold our boxes.

• Sleek Creative Agencies: This site was written on a laptop, not by a London PR firm charging £20k a month.

• High-Street Retail Margins: We don't sell to supermarkets or pharmacies. They take a massive cut, which forces brands to use cheaper ingredients to keep their retail price down.

Every pound from goes into two things: the industrial cost of sourcing pure Magnesium Citrate, Potassium, and Salt, and funding the deposit for the next batch.

We are entirely self-funded. We answer to operators, not investors.