I was told there’d be a bowl.
UpBy9®
Fundamentally saltier than sweet.
Electrolyte powder. 30 sticks.
Salty character. Not a soft drink. Not pudding.
Fruit is décor. Salt is the point.
WHAT IT IS
Food supplement. Electrolyte powder in sticks.
30 sticks per carton. £39.99 plus delivery.
First 100 new-customer mixed cartons £34.99 plus delivery when sales open, then £39.99.
WHAT’S IN A STICK
Per 4.3 g stick
Electrolytes
- Sodium 800 mg
- Potassium 600 mg
- Chloride 550 mg
- Magnesium 100 mg
TASTE
Fundamentally saltier than sweet. Stevia brings a hint of sweetness. It doesn’t get a vote.
MEET THE FAMILY
Four fruits, four armchairs, one family rule: saltier than sweet.
Zesty Orange
Opens bright with sharp orange peel, like it’s still looking for the fruit bowl. Then the salt lands, clean and unapologetic, and the finish stays dry, not juicy.
Wild Blackcurrant
Deep, tart blackcurrant hits first: a wild streak, sitting perfectly still. Salt comes in early and stays put, so it finishes sharp and savoury, nowhere near jam.
Lemon & Lime
Lemon and lime arrive together, sharp and a bit too big for the room. The salt comes straight through the middle, and it finishes crisp and dry, never lemonade.
Grapefruit
Starts with a bitter citrus edge that makes no effort to win you over. Clear salt follows close behind, and the finish stays dry, grown-up and worth getting to know.
HOW TO USE
One stick in about 500 ml water.
COMING SOON
Launching January 2027.
Register your interest and we’ll email you the day cartons are ready to order.
FAQ
Is it sweet?
Only just. UpBy9® is fundamentally saltier than sweet. The fruit taste comes from flavouring, and stevia adds a hint of sweetness. If you want soft-drink sweetness, skip it.
What is it?
An electrolyte food supplement, mineral powder in sticks.
How do I use it?
One stick in about 500 ml water.
What does a carton cost?
£39.99 plus delivery for 30 sticks. First 100 new-customer mixed cartons £34.99 plus delivery when sales open, then £39.99.
When can I buy it?
We’re launching in January 2027. Register your interest above and you’ll be first to know.
Why is it called UpBy9®?
UpBy9® is a clock joke that got serious: fruit in chairs, salt on the panel, no soft-drink apology.
Why did you make UpBy9®?
The gap wasn’t another pretty flavour. It was taste. Shelf drinks leaned candy-sweet; Rocco wanted something fundamentally saltier than sweet. UpBy9® is what he built when he couldn’t buy that.
Where is it made?
From Yorkshire, with love. Seasoned, obviously.